Sport and New Media 2011 will feature a presentation from Eurodata TV Worldwide entitled "TV: the New Media of 21st century. This presentation will take a look at the changing role of television in sport as new media become increasingly widespread.
Louis Mauran, Head of Sport Services at Eurodata comments "Televison is more important than ever in he sport market, and this is partly because it has managed to adapt and absorb the influences and opportunities created by new media, combining the best of new technology with the uniting factor of the TV screen to stay one step ahead."
For more on Eurodata's work in this sector www.eurodatatv.com