Sport And New Media

Pasi has a combined experience in management consulting in the telecom sector, specializing in Marketing, Sales and Distribution, and the career within FC Barcelona.

During the 8 years in the club he has been working in Loyalty management as Development Manager Memberships and marketing, business development, digital strategy and fan engagement as Head of Marketing and Business Development. In this position he lead the development of the digital strategy revamp, which in two years doubled the traffic to the website, created the ‘Barça fan’ community (600,000+) and launched the club social networks (with more than 30 million contacts).

Recently he moved to a strategy position as Head of Business Intelligence, participating actively in the strategy definition and commercial implementation for Ticketing and Sponsorship, among other areas of revenue.

Pasi will be speaking at 11:30 - 11:50 Case Study: Building a fanbase